About me
Hi, I'm Mojgan.
I'm a UX researcher with four years of experience. I like the moments where people and products quietly misunderstand each other, and the work of finding out why.
How I got here
I started as an Android developer, and kept noticing that the products that struggled rarely had a code problem. They struggled when nobody understood the people using them, or how those people's needs connected to the business.
That question shaped everything after: my first usability test as a developer, a master's thesis on how loyal customers shift over time, product design work, and volunteer research for Women of MENA in Technology. Research is where I get to work on it every day, and having built products myself, I know what a finding needs to look like for a team to use it.
In 2022 I joined a buy now, pay later company as its first UX researcher. More researchers have joined since, and I've grown with the team, from usability tests to field studies, in-depth interviews and large surveys. Most of my work there has been about trust in everyday moments with money: paying at a counter, borrowing, using a wallet balance. Those are the problems I enjoy most, where people have to trust a product before they'll use it.
Toolbox
Methods I've used in my work
- Usability testing
- User interviews
- Field studies
- Card sorting
- Thematic analysis
- Persona creation
- Survey design
- Concept testing
- Statistical analysis
- Event analytics
- Funnel analysis
- Heatmaps and session recordings
- Behavioral segmentation
- Competitive benchmarking
Tools Google Analytics · Microsoft Clarity · Looker Studio · Power BI · Python (basic analysis) · Figma
- Buy now, pay later and credit
- In-store and online payments
- Merchant tools and B2B
- Marketplaces and search
Persian · English · Korean
Outside work
Where you'll find me on a free afternoon
In an art gallery, usually.
I go for the work, but I stay for the room: who stops, who walks past, who comes back for a second look.
Every piece is a chance to see through someone else's eyes.
The artist saw something one way. The person standing next to me sees it another way. I try to stand in both places before I decide what I see.
That's the part that feels most like my work.
Research is mostly that: setting my own view aside long enough to see a product the way someone else does.
To me, a gallery is a quiet kind of usability lab.
People show you what they notice long before they tell you. That's the curiosity I bring to research: watch what people actually do, then ask why.
Contact
Let's talk.
The quickest way to reach me is LinkedIn.